How to Create a Virtual Grand Opening ECommerce Articles | January 26 Cheap Joe Smith Jersey , 2007 Grand openings are held to generate good will and begin relationships with business colleagues, current clients, and prospective customers. Now, as the owner of a virtual business Cheap Mateen Cleaves Jersey , you can foster that same good will by sponsoring a virtual grand opening for your new business or new website and get your new venture in gear. Below are some ideas to spice up your virtual grand openingribbon cutting:
Grand openings and ribbon cuttings don't have to be limited to businesses that have retail locations. If your "real estate" is your website and you work out of your home, this great public relations opportunity is available to you as well, although you will have to plan it a bit differently than someone with a brick and mortal location. A few years ago I attended a "ribbon cutting" for a client's new website and had a great time meeting people all over the country on a teleconference bridge line.
Since I'm only a few months away from a new website myself, I wondered how to powerfully take advantage of this wonderful promotional opportunity. I made some posts to some discussion lists to which I belong Cheap Isiah Thomas Jersey , and the ideas listed in this article are the results of my information requests.
Here are some ideas to spice up your virtual grand openingribbon cutting:
TechnologyAt a minimum you'll need a teleconference bridge line. My favorite one at the moment is Live Free Conferencing, http:freeconferencing.liveoffice, because you can record the call at no extra charge, the bridgeline holds up to 250 callers Cheap Dennis Rodman Jersey , the moderator can mute the entire call if needed, and they offer the ability for muted callers to ask a question via their webcontrol panel.
If you'd like more interaction with your visitors, you will want to use webconferencingvirtual conference room software. There are a number of these services out there, so I recommend that you do a search and try and few before deciding on your provider.
If you'd like to invite a group of people to your event Cheap Terry Mills Jersey , you can use an invitation service like Evite, or sent out an HTML invitation to your contact list through your email broadcast service like aWeber, EzineDirector, ConstantContact or an audio postcard through a service like AudioAcrobat. In order to have your attendees register for this event Cheap Joe Dumars Jersey , you will need to create a contact form on your website that feeds into your shopping cart or autoresponder service.
Event Activities
1. Virtual ribbon cutting. You can do this via a web cam and actually cut a ribbon that's draped over your monitor which is displaying the home page of your new site and show it via your webinar servicevirtual conference room service. Or, you might find an animated graphic of a ribbon cutting and show that via your virtual conference room instead.
2. Have people register for your event and give out door prizes. You can spotlight your business colleagues by requesting door prizes for them. Electronic info products are the easiest door prize to award, as you don't have to mail a physical package to the winner. If some of your door prizes do require mailing, however Cheap Ben Wallace Jersey , you need to request a mailing address from everyone who registers for your event.
3. Hold a teleseminar during the grand opening that's partially educational, partially promotional. You can make a special offer to all those who attend the live call.
4. Give a virtual tour of your new website via webinarvirtual conference room software.
5. Host a roundtable session at your event that permits attendees to give a 30 second commercial of their businesses. Schedule this at the end of your event so that it doesn't detract from your offerings.
6. Hold a scavenger hunt on your site during your grand opening. This hunt creates a reason to have people visit the site and visit multiple pages. Create a 3-5 page report or something that's easy to compile that showcases your expertise and is of value to your visitor for the prize. You might use roll-over images to give clues or find a funny graphic or and hide it in various places throughout your site in obvious and not-so-obvious locations. You could also place audio snippets around your site as well and put clues in those audio files.
7. Sponsor a message board andor chat room on your site. At specific times post a series of questions, polls, etc. that will make your visitors interact. Ensure that the questions are relevant and of interest to your target market. This will instantly create popularity for your website Cheap Chauncey Billups Jersey , as well, for keywords pertinent to your target market.
8. Give away prizes every hour (or every 10-15 minutes for shorter events) and tell your visitors that they have to be present in the webinar roomon the teleconference line to win. Between giveaways, talk about your experience, your offerings Cheap Tracy McGrady Jersey , and offer free on-the-spot help for a problem faced by your target market.
Online PublicityPromotion
1. Post the date and time of opening of your event on CraigsList, on the boards for your cityarea and surrounding areas.
2. Send out invitations through Evite or though your email broadcast service.
3. If permitted, post the particulars about your event on various listsdiscussion groups to which you belong.
4. Send out press release regarding event through online press release services.
5. Create a post about your grand openingribbon cutting on your blog and invite attendees to post their comments on your blogOffline Marketing1. Join your local Chamber of Commerce and they will offer to hold a ribbon-cutting for you. For virtualat home businesses, most chambers will do this in their office rather than your home. Many times a photo or article about the riboon cutting will appear in the local press and in the chamber newsletter.
The Core @ Nefarian
Thema drucken
26.02.2020 07:35
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