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Free News Articles Home Business Free News Articles Product Launches Software Tenorshare ReiBoot Supports Fix for Any iOS 11 Stuck Issues Tenorshare ReiBoot Supports Fix for Any iOS 11 Stuck Issues
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You have a great product, but it's not flying off the shelf. Is one of these packaging problems turning sales away?

1) You don't understand your market.

There are so many new markets and retail outlets out there. Don't forget Internet marketing too. The question is can one package service them all? The answer is no. There are features that work to your benefit in all types of packaging, but in general attributes that appeal to one audience won't appeal to another.

What to do:

Refine your niche attributes. Is your product broad based? Does it appeal to a special target audience? Do you understand what this group is looking for in product packaging? I have several research studies that focus on packaging that appeals to niches: Women and Boomers (to order these special reports return the word "research" via email).

2) The packaging is too big or too small.

In my recent research for the Packaging and Design Summit, I uncovered an interesting fact. Products that work well for children Authentic Evgeni Malkin Jersey , especially kid proof packaging, simply doesn't fit the requirements of the over 50 market.

What to do:

Keep size in mind when designing your product packaging. Who is actually going to use this product and how? Is there a shelf life or consume by date that can impact the usage factor?

Tidbit:
Women said: keep it easy to carry and easy to store.
Boomers said: keep it simple and easy to open.

3) The package is too hard to open:

Every Christmas and holiday time we read ranting and raving over packages that simply cannot be opened easily or require the aid of scissors. Much of this packaging has come about for specific reasons: security, tamper evident, counterfeiting and so on. But think about it the next time you try to open a product. Was all that packaging necessary?

What to do:

Try testing with a focus group outside the world of packaging. Many times a person unfamiliar with packaging can identify a problem area that a packaging pro can't. I did a segment for NBC TV as their packaging guru. They ended the story with people ripping and tearing open the packaging that I had so carefully explained. Boy Authentic Kris Letang Jersey , was that an eye opener. Look for my upcoming article in the June issue of Global Cosmetics Industry.

"Don't think like a package designer. Think like a consumer"

4) The package is too generic:

Is it trying to be all things to all people and as a result, it doesn't appeal to anyone. Have you ever been totally confused when looking at a product package? What am I supposed to do with it? Or what's the purpose? This is a total turn off.

What to do:

Tell people up front what's inside, how to use it and what the benefits are. Simpler is better -- especially when we are in a hurry.

5) The package doesn't fit with today's life styles.

Got any 20lb bags of potatoes lying around? If you are like me, 20 lbs can last a year. Large quantities and amounts do have a special market but generally people are buying in smaller size units. In fact Authentic Derek Grant Jersey ,. Cheap Jerseys Cheap Jerseys Cheap Shirts Cheap Jerseys From China Cheap Hats Cheap Nike NFL Jerseys Cheap MLB Jerseys China Cheap Sports Jerseys China Wholesale Soccer T-Shirts Wholesale Hockey T-Shirts